RESPONSIBILITY
CONCEPT
ART DIRECTION - Zach Brinson & Maggie Sullivan
COPYWRITING - Noelle Smithers & Edie Tomka
UI DESIGN - Zach Brinson
We were assigned the daunting task of getting college students at The University of Alabama to reconsider their drinking habits. As members of the target audience ourselves, we recognized that scare tactics or shame weren’t going to win them over. Instead, we decided to empower them and incentivize positive drinking habits. After all, what could be more appealing to a college student than freebies?