MAGIC SPOON
CONCEPT
ART DIRECTION & GRAPHIC DESIGN - Zach Brinson
COPYWRITING - Allison Pope
Magic Spoon cereal is a protein-filled, sugar-free cereal that tastes like Sunday morning and cartoons. Our goal was to get hardworking 9-to-5-ers to activate their inner child and relive their youth through an elementary-inspired transportation takeover. I gave the brand’s existing visual identity a more playful twist, combining their colorful and simple aesthetic with the chaotic energy of an elementary school classroom.
Bringing your kid to work is always a great idea.