ZACH BRINSON
@zachbrinson
zbrinson03@gmail.com
→ COVER ART
→ VINYL PACKAGING
→ POSTERS
→ 10K PROJECTS
→ RCA RECORDS
→ Mike Dimes
→ RICH AMIRI
→ SKIZZY MARS
→ WVUA-FM
→ VASELINE
→ Worx Landroid
→ Magic Spoon
→ Nintendo Switch
VASELINE
CONCEPT
ART DIRECTION & GRAPHIC DESIGN - Zach Brinson
COPYWRITING - Allison Pope
The One Show brief challenged us to position Vaseline as a “life-hack hero,” and this campaign delivers by tapping into Gen Z’s love for versatility, ingenuity, and exploration. Through a fresh and playful approach, we show how Vaseline is always there—ready to meet the moment and unlock new possibilities. Rooted in the idea that skills and experiences are often closer than they seem, the campaign uses clever, relatable wordplay to connect with a generation that thrives on adaptability. By reimagining Vaseline as an everyday essential for life’s unexpected challenges, we’ve created a narrative that’s as inventive as it is empowering, perfectly embodying the spirit of the brief.